Anniversary Video Production Guide: Benefits, Types, and Marketing Strategies
I. What is an Anniversary Video?
An
Anniversary Video
is created to celebrate company milestones and achievements. From 1-year
anniversaries to 50 years or more, Anniversary Videos summarize
accomplishments and growth. Through professional Anniversary Video
Production, businesses can highlight key successes and share their journey
with audiences.
II. 6 Key Reasons to Create an Anniversary Video
1. Celebrate company achievements
Anniversary Videos highlight milestones, showcasing growth and development
through storytelling.
Informational content can be effectively transformed into video through
visual design.
2. Express gratitude to customers
Anniversary Celebration Videos strengthen customer loyalty and reinforce
trust by showing appreciation.
3. Thank employees and foster teamwork
Anniversary Videos inspire employees, recognize contributions, and build team
cohesion.
Through the involvement of executives, team spirit can be strengthened
and corporate teamwork can be inspired.
Including employees in the video helps strengthen their sense of
connection and belonging to the company.
4. Strengthen brand image and social influence
Anniversary Advertisements reinforce brand professionalism and can
integrate ESG or sustainability messaging.
Anniversary videos serve as a platform to communicate ESG principles,
reinforcing a strong and sustainable corporate image.
5. Preserve history and highlight innovation
Anniversary Video Production documents history while emphasizing innovation
and brand uniqueness.
The integration of animation with historical photos offers a dynamic
visual presentation that reflects both heritage and progress.
6. Boost PR and social media engagement
Anniversary Videos are highly shareable, increasing brand exposure and
strengthening public relations.
III. Where Can Anniversary Videos Be Used?
1. Corporate websites and event landing pages
Many companies create dedicated anniversary campaign web pages or embed
anniversary videos on their official websites to celebrate and promote the
history of their company or brand, enhancing brand image.
2. Social media platforms
Most companies manage social media platforms such as Facebook, Instagram,
and Twitter. By sharing anniversary videos on these platforms, they can
engage with their followers and share the brand’s history, achievements, and
gratitude.
3. YouTube brand channels
By releasing anniversary videos on their official YouTube channels,
companies and brands can offer viewers a deeper insight into their growth
and evolution over the years.
4. Television as Anniversary Advertisements
For clients in the consumer goods sector, large conglomerates, or
corporations, producing TV commercials during anniversary celebrations is a
common strategy to enhance brand visibility and commemorate
milestones.
5. Email marketing campaigns
When inviting clients or suppliers to participate, invitation emails
including the anniversary video are sent out to encourage their involvement
and to express gratitude for their role in the brand’s growth.
6. Corporate celebrations and live events
Playing videos during a company’s or brand’s anniversary event or on-site
celebration can create a festive atmosphere, focus attention on the core
message of the event, and allow participants to share in the joy of the
celebration.
Playing videos on the day of the anniversary event helps participants
stay focused.
7. Internal communications for brand culture reinforcement
Using anniversary videos in internal meetings, training sessions, or
company events allows employees to quickly understand the company and its
corporate culture. By embracing the spirit conveyed in the videos as part of
the brand culture, companies can actively promote their values and history,
while strengthening internal team cohesion.
IV. 9 Common Types of Anniversary Videos
1. Anniversary Corporate Advertisements
Using a brand or storytelling approach, a dramatic narrative showcases
people’s lives or a company’s growth journey—highlighting challenges,
successes, failures, and development. Embedding the brand spirit into the
video lets viewers intuitively feel the emotions, creating resonance and
making the advertisement more impactful.
For example,
Engel’s clients
like REXON and PHIHONG
craft stories based on their core values, helping audiences understand their
philosophy and products. Similarly, Wu Tao Bento’s brand story conveys the
heartfelt satisfaction of traditional flavors, reflecting its core
spirit.
REXON stands by its customers and all consumers throughout their
everyday lives.
Through the concept of ESG, we craft a story that highlights PHIHONG’s
continuous transmission of endless energy to the world.
Expressing the company’s brand philosophy through the management of
traditional classic flavors using innovative scientific approaches.
2. Anniversary Corporate Image Videos
Nowadays, many companies take the opportunity of anniversary celebrations
to refresh their corporate image and present a renewed outward identity.
Often, different visual concepts are planned based on each company’s nature.
For example, if the goal is to motivate employees, scenes depicting
colleagues overcoming challenges together can be created. Alternatively, to
highlight a company’s strong local presence, the visual storytelling might
emphasize that aspect.
For instance, Zero One Tech showcases its robust sales and service spirit;
Sino-Japan Chemical emphasizes ESG values and its deep roots in Taiwan; and
LITEMAX highlights the company’s strength in innovative research and
development.
Zero One Tech demonstrates its determined and resilient corporate
spirit through the dedication of its managers.
Sino-Japan Chemical, a subsidiary of Nippon Shokubai Group,
demonstrates its deep roots in Taiwan with a global vision.
LITEMAX highlights its innovation in R&D and practical industry
applications.
3. Anniversary Documentaries & Interviews
Through interviews interspersed with selected footage, photos, and video
clips, real company development stories are presented based on true events
and history. The narrative objectively portrays the enterprise by conducting
in-depth research and multi-faceted interviews.
For example, PHIHONG’s 50th anniversary film features the founder sharing
the group’s story; FineTech’s 40th anniversary and YUNG HO SHUN’s 50th
anniversary highlight company histories through their leaders; and corporate
executives discuss the company’s ESG initiatives or future innovation
visions.
Combining PHIHONG’s founder with 3D animation to showcase the enduring
legacy of the company’s culture.
Through leader interviews and interspersed photos and videos, FineTech showcases its path to going global.
The leader of YUNG HO SHUN
narrates the company’s documentary, conveying the enterprise’s
people-centered culture.
ESG is a key focus internationally, with company leaders declaring
future goals.
Highlighting the company’s innovation and core technologies to help the
audience better understand its strengths and future prospects.
4. Anniversary Animation Videos
Anniversary corporate image animation videos are created in an animated
format. These animations can showcase the anniversary content by combining
the company’s corporate identity (CI) visuals with diverse animation
effects. This allows for the presentation of abstract concepts or historical
moments that cannot be filmed. They are often used to highlight the
company’s achievements, development journey, and appreciation for
participants.
For example, the 50th anniversary group video of DIMERCO visualizes the
abstract shipping services and brings to life the early historical
atmosphere through animation.
5. Anniversary Short Films
Anniversary microfilms are produced in the form of dramatic short films.
These microfilms use a concise yet impactful storytelling approach within a
short runtime. Through drama and cinematic storytelling, along with deeper
emotional expression, the male and female leads help the audience form an
emotional connection more easily. Microfilms create a unique atmosphere that
immerses viewers in the narrative, allowing them to resonate with the
company’s values and spirit.
For example, ChuChen Construction’s anniversary microfilm depicts the
journey of a couple from young newlyweds to successful professionals,
embodying the spirit of ChuChen Construction’s 20th anniversary celebration.
Microfilms can deeply convey a brand’s spirit or origin story.
6. Anniversary Recap Videos
Combining selected company footage, photos, and animations to showcase the
development story of the company or its founder, highlighting important
milestones and events.
7. Thank-you or Blessing Videos
These are videos centered around themes of gratitude or well-wishes.
Gratitude videos are created to express sincere appreciation to employees,
partners, customers, and supporters. They often include heartfelt messages
and touching scenes that convey the company’s deep thankfulness to all who
have contributed.
Blessing videos, on the other hand, feature messages from clients,
partners, or employees, offering their well-wishes for the company’s future
growth and success.
8. Anniversary Interactive Videos
These types of videos are created in conjunction with anniversary
celebrations and are designed as interactive experiences to enhance audience
engagement and participation in the event.
By incorporating elements such as voting, interactive Q&A, and virtual
reality, these videos increase viewer involvement and interactivity. The
goal is to add creativity and technology to the event, while also using the
anniversary interactive video as a tool to reinforce the company’s values
and share important information.
9. Anniversary Music Videos
An music video can be paired with anniversary theme music and feature
employees or corporate elements to create a joyful and hopeful atmosphere.
This format is especially effective in boosting energy and engagement, while
also showcasing a company’s lively and creative image.
Each type of anniversary video has its own unique features and purposes.
The choice of format can be tailored to the specific goals and needs of the
celebration.
Partnering with a creative and industry-savvy production company like
Engel
ensures that every project—whether live-action, 2D, or 3D animation—can be
customized
to match the client’s
budget
and capture the distinct spirit of each brand.
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